When I was in London last month for Chowzter's 2014 Fast Feast Awards I was told that I must visit Story Deli in Bethnal Green. I didn't need much convincing - Story Deli's Margherita took home "The Tastiest Fast Feast in the World" as well as "Best Pizza in the World" awards at the inaugural Chowzter Awards last year. "Nobody can beat the Italians for making amazing pizzas that build on centuries of tradition, but Story Deli has taken that tradition and turned it on its head" says Chowzter’s founder, Jeffrey Merrihue.
From the video it should be obvious why some people, especially the purists, will argue that Story Deli's pizzas are not actually pizzas. First off, since organic certified yeast is not available, owner Lee Hollingworth of Story Deli spent almost two years developing a base that worked without using yeast. Hollingworth first flattens this no-yeast dough with a rolling pin then piles on a generous amount of organic toppings. The pizza is baked in a conventional oven at 400°C (750°F) for under a minute before being brought out to rest for another minute. After resting it is then brought back into the oven for another minute. This entire process takes less than five minutes and the result is a crunchy, wafer-thin blistered crust with heaps of super-fresh, top quality toppings. What also distinguishes Story Deli from other pizzerias is that Hollingworth only uses 100% certified organic ingredients (he won’t use anything that’s not made from natural produce). No siree there is no doubt that this modest hidden gem doesn't serve traditional pizza.
If you passed by Story Deli you wouldn't even think to peak inside because it's too hipster for a sign. Step inside and you'll find yourself in a minimally decorated white room. A really, really white room at that. There are four long communal tables with pretty uncomfortable stools. "Organic decor" at its best?
Story Deli has 11 pizzas with limited wine options (one red, two whites) and one lager offering. Non-alcoholic options include coffee, tea, spring water and various soft drinks. For dessert there's a mixed berry cheesecake, brownie and six different flavours of ice cream. I should mention that all pizzas cost £17 each - that's a whopping $32 CDN for one pizza. ONE pizza. And bare in mind that you'll need at least one pizza each (damn that light, wafer-thin crust). Remember to stop by the ATM too because no credit or debit allowed. Cash is king here.
On top of the menu reads "served with a few leaves of rocket, freshly grated parmesan, a little roasted red pepper & olive oil" (rocket = arugula). With the four of us we ordered four different pizzas to share. It was the perfect amount of food for lunch.
PARMA HAM & ROCKET
Tomato passata, paremsan & parma ham served with a big heap of rocket, freshly grated parmesan, a little roasted red pepper, olive oil, fresh buffalo mozzarella & balsamic cream